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3rd Q Industry Sales 1.56%



ASI's third quarter industry sales report shows a 1.56% year-over-year decline, translating into a net decrease of $79 million in ad specialty sales versus the same quarter one year ago. And yet despite the bad news, there was mild relief that the decline could have actually been worse. READ THE REPORT | NEWS ANALYSIS

Chart: Distributor sales comparison
QUARTERLY RESEARCH

3rd Q 2008 Industry Sales Report 1.56%


We surveyed ASI Distributor members on how their 3rd quarter 2008 sales compared to their 3rd quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE

2nd Q 2008 Industry Sales Report 3.7%


We surveyed ASI Distributor members on how their 2nd quarter 2008 sales compared to their 2nd quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE

1st Q 2008 Industry Sales Report 3.4%


We surveyed ASI Distributor members on how their 1st quarter 2008 sales compared to their 1st quarter 2007 sales, and here's what we found out. From Counselor magazine. MORE

ANNUAL RESEARCH

2007 Industry Sales Report 5.4%


In a year when political spending was unusually high for an odd-numbered year and when marketing dollars increasingly flowed away from traditional advertising and toward nontraditional media, ad specialty distributors capitalized on the climate. From Counselor's May 2008 issue. MORE

2006 Industry Sales Report 4.5%


The industry averaged 4.5% growth between 2005 and 2006 - and its members overall are giving the industry a fairly high rating in terms of health - but there are some companies in the industry that are off the charts in terms of growth. From Counselor's 2007 State of the Industry. MORE

2005 Industry Sales Report 5.3%


While overall industry sales have been creeping upward since a severe dip in 2002, revenues increased more than 5% to a historical high of $17.8 billion. From Counselor's 2006 State of the Industry. MORE (PDF)

2004 Industry Sales Report 5.0%


With $16.9 billion in total industry sales, 2004 was a record-breaking year. From Counselor's 2005 State of the Industry.
MORE (PDF)

2003 Industry Sales Report 3.2%


Industry sales rose 3.2% in 2003 to $16.1 billion, just under the previous record high of $16.5 billion in 2001. From Counselor's 2004 State of the Industry. MORE (PDF)

2002 Industry Sales Report 5.5%


There's no mistaking the fact that 2002 was one of the toughest years in recent memory. From Counselor's 2003 State of the Industry. MORE (PDF)
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Did You Know?


40% of 2008 3rd Q industry sales respondents reported an increase in sales, just slightly above the number that reported a decrease, 37%.