Apparel



Shirts, caps, and other wearables make up 34% of overall industry revenue, according to Counselor's 2008 State of the Industry.

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2008 Apparel Sales Survey


From Counselor's 8th annual Wearables issue, the study reveals an increased importance on traditional products and in-house decorating capabilities.
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Who's Decorating What


We surveyed top apparel suppliers to find out which offer embellishment services and which don't - and why. From Wearables' February 2008 issue.
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It's a 24/7 World


We surveyed the top wearables suppliers to see how they're serving distributors online. From Wearables' January 2008 issue.
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Apparel Tops the List


Find out the 10 most popular ad specialties from Counselor's 2007 State of the Industry.
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More Apparel Research

 • Glossary of Apparel Terms (PDF)
 • Apparel Microsites
Stitches | Wearables | Uniforms
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Shirts


The #1 promotional product, according to Counselor's 2008 State of the Industry.