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Research

Research

From Counselor's annual State of the Industry to the Power 50, ASI provides a wealth of research-based content for advertising specialty practitioners.

State of the Industry

From Counselor and Stitches magazines, our guides provide key strategies to move your business forward.
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100 Largest Markets

Counselor magazine unveils the best -- and worst -- cities for ad specialty sales
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Distributor Quick Facts

Distributors, get a quick glance at some of the research ASI has done recently. Perfect for sharing with your clients!
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Power 50

The Counselor Power 50 awards recognize the people with the most influence in the ad specialty industry.
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Impressions Study

ASI's groundbreaking study reveals advertising specialties are the most cost-effective advertising medium available.
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Industry Sales

Counselor's comparison of annual and quarterly industry sales against previous year's.
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Apparel

Counselor's annual survey reveals the importance of apparel on distributors' overall revenues.
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Sales Compensation

Results from Advantages' and Counselor's annual Sales Compensation Surveys.
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Social Networking Study

Attitudes and usage of Web-based social networking in the ad specialty channel.
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End-Buyer Catalog Study

Attitudes and usage of Web-based social networking in the ad specialty channel.
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Best Places to Work

Counselor set out to find the companies in the industry where employees simply love coming to work every day.
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Pharmaceutical Market

Keep up to date on the latest news and features regarding the pharma market.
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Financial Market

Keep up to date on the latest news, strategies and features regarding the financial market.
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Health/Medical Market

Keep up to date on the latest news and features regarding the health/medical/hospitals market.
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Education Market

Keep up to date on the latest news and features regarding the education market.
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