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ASI Central > Research > State of the Industry > Counselor 2008

Counselor 2008

Counselor's State of the Industry is designed as a how-to manual for advertising specialty practitioners. Our step-by-step guide provides key strategies to move your business forward.

Research by Larry Basinait, ASI and Dr. Marjorie Cooper, Baylor University.

Top 40 Distributors

The 2008 edition of Counselor's exclusive listing of the distributors with the most industry revenues during 2007.

Charts & Stats (PDF)

Profiles (PDF)

Multimillion Dollar Roundtable (PDF)

Top 40 Suppliers

The 2008 edition of Counselor's exclusive listing of the suppliers with the most industry revenues during 2007.

Charts & Stats (PDF)

Profiles (PDF)

Multimillion Dollar Roundtable (PDF)

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Sales Strategies

How to get explosive growth -- in any economy. By MELINDA LIGOS

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Customer Retention

How to keep your best clients.
By KEN HEIN

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Top Markets

Target recession-proof markets.
By BETSY CUMMINGS

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Cash Flow

How to get 50% up front.
By SHANE DALE

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Online Marketing

Become a Web 2.0 marketer.
By KEN HEIN

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Online Competitors

How to beat down Web competition.
By KEN HEIN

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Product Safety

How to create a 30-second safety pitch.
By KEN HEIN

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New Business

How I landed a Forture 500 company.
By BETSY CUMMINGS

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Competitive Analysis

How to become a stealth competitor.
By KEN HEIN

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Eco-Friendly Sales

How to sell the value of green.
By KEN HEIN

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Personnel

How to survive a top rep's departure.
By SHANE DALE

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Top Challenges

How to secure financial capital.
By BETSY CUMMINGS

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Meauring Profitability

How to gauge profit margins.
By SHANE DALE

More ASI

•	Editor's Letter
•	Contributors
•	2007 SOI
•	2006 SOI
•	2005 SOI
•	2004 SOI
•	2003 SOI
•	2002 SOI
•	2001 SOI
•	2000 SOI

$4.4 Billion

The total revenue of the companies that make up the 2008 supplier Top 40; an increase of 4.8% over last year's group.