Learn the basics of chenille, heat transfers, and crystals and rhinestones, so that you can make an informed decision about whether you'd like to add these unique techniques to your services.
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Learn why it's really important to work with a shipping and freight expert when you're working with overseas vendors. This is just one of the insider tips you'll learn in this course.
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In our newest course for distributors, we’ll unveil five markets that are buying lots of decorated apparel (think: education, high-tech companies, government entities and more), the types of apparel they buy and how to make the pitch and close the sale.
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In this course we’ll teach you how to use cold calling as an important tool that can take your selling skills to the next level, including five ways to reduce rejection and key tips for connecting with your prospect.
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Want to increase your revenues? Steal market share from competitors? Win over your clients to create long-term partnerships? In this course, we’ll teach you how to implement 14 proven customer service strategies at your company that will help you keep customers loyal and increase your bottom line.
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As a new supplier in the ad specialty industry, it’s important for you to take the time to build rock-solid client relationships. You want to become the supplier distributors want to do business with over and over again; the type of company they can reach out to for a creative idea or to answer a quick technical question. In this course, we’ll reveal the easiest ways to do this, including getting favorable ratings on ESP.
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Social networking for business? Lots of businesses are using social networking sites such as Twitter, Facebook and LinkedIn; creating videos and podcasts; and using blogs to connect with prospects and clients. We’ll cover all of these cool, social media tools in this course, so when you’re done, you’ll have an overview of which ones might be right for promoting your business.
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Wearables makes up 30% of the nearly $20 billion ad specialty industry annual sales -- and that includes its growing eco-wear subset. In this course, we’ll teach you about the most fundamental eco-friendly fabrics, the important global standards and practices, and the tips to help sell eco-wear and improve your business. Register now!
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In the advertising specialty industry, 75% of the average distributor’s revenue comes from repeat clients. That’s probably because it costs anywhere from five to eight times more to gain a new customer as opposed to retaining the ones you have. In this course, we'll explore ways to build profitable client relationships. This includes: tactics to turn one order into repeat business by building a positive relationship with your client; how to creatively reach out to clients; and how to patch things up when you've made a mistake. Register now!
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You’ve gotten your feet wet in the advertising specialty industry. You’ve aced all of our tests on industry terms, ASI numbers, artwork requirements and purchase order standards. Now, it’s time to really delve into your own business by writing a business plan -- this is how you really develop a strategy for exactly how you’re going to achieve success in this growing industry. In this course, we’ll teach you how to write a business plan, how to determine the best markets to target, how to create a margin strategy, and how to choose the right supplier partners. Register now!
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In this course, you’ll learn about the top five best-selling wearable categories, along with decorating and selling tips. Then, we’ll give you an overview of the most popular decorating options. Plus, you’ll learn about some of the hot new buzzwords in wearables, such as performance fabrics and eco-friendly fabrics. And, we’ll advise you on how to find the right decorator and digitizer. Finally, suppliers are eager to help you show your clients how their logo will look on apparel, so that’s where samples can be key to getting that sale. By the end of this course, you'll be on your way to selling even more wearables, which make up 30% of the $20 billion in annual ad specialty sales. Register now!
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You’re through that first phase of opening up shop and getting those first few deals under your belt. But are you prepared for growth? Are you ready to start hiring new people, making decisions on when to get an office outside of your basement and managing your cash flow when you’re overseeing multiple deals at any one time? Consider this course your operational guide. We’ll discuss staffing strategies, expense and investment policies, and how to build credit with suppliers. Register now!
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In this course, you'll learn about 12 of the most common rookie mistakes distributors make -- and show you how to avoid making similar mistakes yourself. When you complete this course, you'll have all of the information you need to help safeguard your business against some common headaches that distributors often suffer during their first year in business, including: not sticking to a plan; selling on price alone; not focusing enough time on selling; ignoring prospects; and not following new trends. Register now!
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The most successful distributors are the ones whose clients see them as valuable partners. If your customers can rely on you to provide ideas and solutions to their toughest marketing problems, you'll command high profit margins and develop a loyal customer base. In this course, you'll review a variety of real-life case promotions that distributors have created for their clients. By reviewing these case studies, you'll learn the top options you can provide your clients, including: recruitment and retention programs, employee safety programs, company stores, special events and more. Plus, you'll learn how to add your own case studies to your marketing plan. Register now www.asicentral.com/asionlinelearning. Register now!
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As you begin touting your company and its services through direct mail campaigns, e-mail marketing efforts and good, old fashioned networking, you’re going to be generating some leads. But not all leads are created equal. One of the first things you’ll learn in this course is how to qualify leads so that you’re spending your sales efforts on the most promising ones. Of course, your marketing efforts alone won’t give you all of the leads that you need. This is where the rest of this course comes in. We’ll show you how to cold call as effectively and painlessly as possible, plus offer valuable strategies for getting referral business. In addition, we’ll tell you what to ask a prospect and how to win them over when you secure a meeting. And, as a final step, we’ll show you how to get a client to sign on the dotted line. Register now." Register now!
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No matter what industry you’re in, there’s a code you need to crack in order to do business successfully, insider terminology you need to understand, business practices you need to learn and even etiquette you need to follow. The advertising specialties industry is no different. To get a piece of the industry’s $20 billion-dollar pie, you’ve got to learn the best practices that industry veterans already know. There are pricing codes and lingo to navigate, new technology and business processes to master, and important tricks that will help you develop positive relationships with suppliers. In this course, you'll learn how to navigate this industry, including how to submit a purchase order, research suppliers, and understand pricing codes and decorating lingo." Register now!
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One of the crucial steps to building a solid base of clients is to dedicate a portion of your company’s resources to marketing your business. In this course, you’ll learn how to attract new prospects and customers by adding a variety of tools to your marketing arsenal, including direct mail and e-mail marketing campaigns, and relatively new marketing tactics such as social networking. When you finish this course, you’ll be well versed in how to craft a complete marketing campaign, measure its success, and learn how to become a master at networking. Register now!
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