Get Crazy with Funny Promotions
Though humor can be a bit tricky, it can also be a huge success when done well. Here are some examples of funny promotions – some intentional, some not – that got rave reviews.
By Tonia Cook Kiem MORE

Cross-Generational Marketing
Is there a generation gap? You bet your sweet bippy. But that doesn’t mean we can’t keep it real amongst all of us (even the Grups). Here’s how to bridge the gap.
By Jen Zorger MORE

It’s (Non)Academic
As you gear up for back-to-school promotions, consider other types of schools, such as hobby and artistic schools and workshops. How do you make a great impression on the owners of non-academic schools? Take a peek at our cheat sheet.
By Deborah Jeanne Sergeant MORE

Got Slogans?
The right slogan imprinted on any item can propel it from so-so to sensational. Here’s how salespeople came up with some clever campaigns. By Deborah Jeanne Sergeant MORE

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