August 2008

Counselor

 • Subcribe
 • Advertise
 • Contact the Editor
 • Help Wanted
Cover Story

The HOT List
Here are 37 of the most unique, attention-getting, inspiring, creative and downright interesting people you’re going to meet in the industry.
By Michele Bell, Andy Cohen and Melinda Ligos MORE

Features

Prized Products
Here are the industry’s hottest products – as voted on by you – in eight different categories. MORE

5 Laws Reshaping The Market
Here’s a look at five issues that are currently being debated in federal and state governments – along with how the pieces of legislation will affect business in the ad specialty industry.
By Matt Histand
<empty> MORE

Cracking The Hispanic Market
How to sell to clients looking to market to one of the fastest-growing consumer segments in the United States today.
By Shane Dale <empty> MORE

No Time to Sell
In this month’s installment of our Open For Business series on three start-up distributors, Michaela Raner celebrates a big deal and desperately searches for more help. By Melinda Ligos
<empty> MORE

It’s A Date
Calendars provide distributors with a consistent stream of revenue that can be counted on from year-to-year. And, despite predictions of its demise thanks to the rise of technology, sales in the category are rapidly increasing. By C.J. Mittica <empty> MORE

Gift Of Growth
Gifts For Individuals, this family business which recently passed management and ownership from father to son, is looking for ways to expand out of its steady-growth mode and become a fast-growing machine that the son envisions. Our experts have a plan to help them achieve their goals. By Betsy Cummings <empty> MORE

Columns

Management
Intimate Relations
Karen Saunders <empty> MORE



August 2008


Upfront

Editor’s Letter

On The Air

People
Appointments, promotions and the Bess Cohn Humanitarian Award nominee

Apparel Hot Sheet
Education, Trends, Products, Techniques; See Counselor’s monthly department for promotional apparel!